In this video, I’m going to share with you six steps to create a spacious business model.
Hi, welcome to this episode. My name is Sofia Bernardi and I help coaches scale to 30K months and beyond the simple, sustainable and spacious way.
I’m really passionate about creating a spacious business model because it has personally changed my life and allows me to help more people without sacrificing my personal life at the same time. I love spending time with my partner, I love going to the gym, I love having a very clear calendar and that ability to choose. It’s not that I need complete location freedom at all times and I’m a digital nomad. I do travel, but I don’t necessarily travel 24-7. I just more like the ability to choose. I would love it if a friend said to me, hey, want to go to New Zealand tomorrow? I want to be able to say yes to that if I wanted to go and if I don’t, I want to be able to say I don’t want to go, you know, but I don’t want to be able to say I do want to go, but I can’t. I would hate that.
So I really love that freedom of choice that I’ve created and I’ve become quite known in my little community for helping people scale spaciously because I’m all about having a seamless sales process, having simple systems and a sustainable strategy that allows you to do just that. When I say spacious, I just mean freedom of choice. I mean having a mostly clear calendar or, you know, as clear as you desire it to be of course and being able to say yes to the things in your personal life. That is a spacious lifestyle for me and I’m really, really passionate about it. So I thought I would share with you what it looks like because what I found is a lot of people in the coaching industry or just in entrepreneurship and even in corporate to be fair as well, a lot of people get burnt out. A lot of people are operating from constant overwhelm and the moment one inconvenient thing happens in their life, which mind you will happen, they just absolutely crumble and it just doesn’t need to be that way. If I can play a role in supporting that to be the case for you, then I’m doing my job correctly.
So I want to walk you through the six steps to create a spacious business model because it’s something that you design intentionally. It’s not going to accidentally happen. All right, so let’s get into it.
Step One: You need to have one clear scalable offer. The clearer your offer is, the more people will say yes to it. The bigger, the bolder, the more tangible the outcome is, the more signups you’ll have. If you are vague in your messaging, in the outcome of your offer, in who you help, in any of those things, it’s going to be difficult to create a spacious business model because you simply will not be bringing in enough clients or making enough income for that to even be the case. If you want spaciousness, that’s not going to happen from once-off back-to-back one-on-one sessions or even one-on-one coaching solely. It’s going to happen from courses and intimate masterminds or high-ticket group programmes. I’m not saying I’m against low-ticket or one-on-one entirely. There’s a time and place for everything. But if there’s one thing that will bottleneck you, it’s being on back-to-back calls all the time. It’s going to stop you from making more money, from what you can say yes and no to, from getting back to your clients quickly, and it’s going to make you feel like you’re running on a never-ending hamster wheel. That is not the vibe. So it needs to be a scalable offer.
I have two group programmes. It honestly feels like one programme though. Everyone’s in the same community and has the same curriculum. There are just different tiers. It’s super simple and very scalable. Someone can join right now, be automatically onboarded, and get started immediately. That is super freaking cool if I do say so myself.
Step Two: You need a strong client delivery system. Most coaches burn out not because of sales but because of the actual delivery. It’s chaotic. There’s no system. You’re winging accountability, check-ins, rewriting the same templates—when these could be templated or automated. When you have a clear curriculum, clear expectations, structured support, someone helping with support, clear boundaries around availability, and a way for clients to access support without you constantly needing to be on—this is what creates spaciousness.
Right now I have people in my programme learning and growing while I’m here talking to you. I couldn’t do that without a strong backend. So make sure clients can get what they need without you being the bottleneck. Ask yourself: Is your offer simple, scalable, and repeatable? Is your delivery designed for scaling or are you manually doing everything right now?
Step Three: You need consistent lead flow without constantly being on. Running Facebook ads or boosting Instagram posts is an easy way to bring leads in without you having to be constantly on. I can pay to boost a post, gain new followers, and have my team DM them to start the process. If you’re only relying on referrals and word of mouth, you’re going to be chasing leads and that’s not spaciousness.
I use long-form content—YouTube, podcasts—and turn it into Shorts, TikToks, Reels, LinkedIn and Facebook posts. I run monthly live events, automated email sequences, and free resources. All of that has a ripple effect. This episode will serve me far into the future. Long-form content lasts; short-form can easily be forgotten. My monthly live events do so well for me. After 90 minutes with me, most people are ready to buy. That builds spaciousness because I can serve hundreds in one hour rather than relying on 1:1 convos.
Step Four: You need a simple, high-converting sales system. Without a dialled-in sales system, it’s hard to sign clients and you’ll leave money on the table. When someone books a call with me, they’re taken to a page with case studies, trainings, and clear next steps. They get an automated email sequence. A team member confirms the call. All of this ensures they’re nurtured before the call. It’s powerful.
Step Five: You need a calendar that supports your lifestyle. Set boundaries for your availability. If you don’t want to work Fridays or past 3pm—block that off. Be intentional. If I want to record a podcast, it’s in the calendar. If I want to go to Pilates daily, it’s in the calendar. That supports me to live in alignment with my values.
Step Six: Delegate early and intentionally. If you’re doing $10 or $20 per hour tasks, it will be very hard to hit 30K+ months. My VA and team save me time, help me make money, and allow me to serve better. If I had no team or automation, I would be completely overwhelmed. Delegate to scale spaciously.
Summary:
- One clear, scalable group offer.
- Strong client delivery system.
- Consistent lead flow.
- Simple, high-converting sales system.
- Lifestyle-aligned calendar.
- Delegate early and intentionally.
These six steps will help you create a business model where your calendar is mostly free so you can live the life you want while growing your business.
Thanks for tuning in. If you ever want my support, book a call via the link below and we can chat about working together. See you soon!
