6 Things I’d Focus On If No One Was Buying
1. What Outcome, Result Or Experience My Offer Delivers:
I’d look at the strength and value of my offer (in particular, the problem I was solving/ the outcome I was delivering). I often see coaches spend hours upon hours creating packages based on what they want to deliver without taking time to get insights and feedback from their ideal clients.
2. My Marketing And Messaging:
If I knew I had an incredible, rock-solid offer and no one was buying, it’d tell me that I was struggling to connect with my audience through my messaging. Usually, this comes down to one of two things; it’s either boring and not compelling or it’s too ambiguous. It uses fluffy, over-saturated words which don’t mean much to a potential client.
3. The Amount Of Times I Spoke About My Offer:
Most people massively overestimate how frequently they speak to and sell their offers. I’d be checking that I’m actually selling it and talking about my offer frequently. I wouldn’t get upset over no one buying when I’ve spoken to it only 3 times in a month.
4. My Embodiment, Mindset And Skill Set:
Am I operating from a place of scarcity, lack, fear, stress and doubt more often than not? Id be looking at out how I show up when things aren’t working. If I can’t handle this, how can I possibly handle more? Your ability to hold yourself when things aren’t working, when people say no says a lot about whether you can hold the wealth and abundance. You will attract what you are consistently a match for.
5. The Data:
I’d take a step back from the emotion and instead look at the data. The data will often show you why you have the results that you have. Knowing that it’s roughly only 3% of our audience and any given time that’s ready to buy, the numbers matter.
Want to know the 6th thing I’d focus on if no one was buying?
In this week’s podcast episode on Rising Coaches With Sofia Bernardi, I break down these 6 things and give you actionable steps and questions to answer so that you can make the necessary adjustments to get you of your sales plateau and start signing more clients.
