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Sofia

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Hi, I am Sofia

I was voted one of the Top 30 Coaches to Watch in 2021 by the New York City Journal, and today I help coaches scale with a spacious business model, because you didn’t start your business to be chained to your laptop, did you?

I launched my coaching business at just 22 while juggling five casual jobs, and by 26 I had built it from scratch to over a million dollars. My secret? Mastering three game-changing pillars: Sustainable Strategy, Seamless Sales, and Simple Systems. Through my signature method, The Scalable System™, I now teach other coaches how to create more freedom, more income, and more impact without adding more hours to their calendar.

I’m certified as a Master NLP Practitioner, Hypnotherapist, Tony Robbins Life Coach, and John Gottman Couples Therapy practitioner. I bring depth, strategy, and a whole lot of heart to my work. Known for my warm, relatable style and contagious energy, I leave audiences not just inspired, but ready to take action and build a business they truly love running.

My Journey:
From Survival To Scalable Success

How I went from trauma and rock bottom to building a thriving coaching business with a clear calendar most days of the week, a lean team, and a life I love. Every chapter shaped the work I do now. And every lesson I teach is built from lived experience, not theory.

2013-2016

Forced To Start Over

At 16, I left Australia with my mum and siblings after traumatic family events, moving to Denmark with just a month’s notice. Overnight, it was a new culture, language, and life. I dropped in and out of school, battled depression, and didn’t know how to ask for help. Washing dishes, I saved enough for long bus rides to see a psychologist, my first step in understanding myself and my family. I learned that silence doesn’t heal. Support does.

2013-2016

2017

The Wake-Up Call

I moved back to Australia after finally graduating from school (a few years later than expected due to the language barrier), hoping a fresh start would fix everything. But instead of relief, I hit a new low. I felt lost, disconnected, and unsure of who I was without the chaos I’d grown used to. → I learned that moving locations doesn’t heal emotional pain. Doing the inner work does.

2017

2018

Cracked Open

At the start of 2018, I launched a YouTube project called 52 Weeks of Personal Growth. I filmed one video a week, sharing my reflections and growth in real time. In April, I went through a breakup that completely shattered me, but it became my turning point. I realised I couldn’t create a life I loved until I learned to love myself first. → I learned that self-love is the foundation for everything.

2018

2019

A New Chapter Begins

Everything started to shift. I felt lighter, happier, and more grounded. I travelled, ran a half marathon, and attended Tony Robbins’ 4-day seminar, which sparked the desire to start my coaching business. Just two weeks after that life-changing event, I met my now-partner, Jordy. The pieces of my life began to fall into place. → I learned that the work works. And it’s never too late to change your story.

2019

2020–2022

Building In The Deep End

I became a certified NLP practitioner. I ran a full marathon solo during lockdown. I went full-time in my coaching business, scared, unsure, but committed. I had to learn fast. I was emotional, under pressure, and far from perfect. But I kept showing up. And I had a coach beside me the whole way. → I learned that consistency builds momentum, and support makes the hard seasons bearable.

2020–2022

2023

Proof You Can Have It All

This was the year my life started to reflect the vision I’d been working toward. My business passed $1 million in lifetime revenue. My relationship felt like home. My health became a non-negotiable again. I stopped believing I had to choose between success and wellbeing, and started experiencing both. → I learned that you really can have it all when you’re clear, intentional, and willing to do the work.

2023

TODAY–

Leading With Legacy

I now run a multi-6-figure company with a lean team, a calm calendar, and a proven method that helps coaches scale to $30K+ months without burnout. I’ve helped over 200 women build aligned, profitable coaching businesses, and we’re just getting started.

Everything I teach is built from lived experience. Not guesswork, not trends, not theory.

Meet the Dream Team

Small team. Big impact.

Small in size, huge in results. We’re a powerhouse team that keeps things lean, intentional, and always moving forward. Every role matters, every client matters, and every success story is a shared win.

We’re proof you don’t need a big team to make a big impact. With the right people in the right seats, we run this business like a well-oiled (and fun) machine. From systems to sales to strategy, we’ve got every corner covered so our backend runs smoothly and our clients enjoy an exceptional experience, giving them the space to focus on scaling with ease.

The Admin Ninja

Vada

Fast, efficient, and three steps ahead of me at all times. She keeps the day-to-day moving like clockwork, and I couldn’t run this business without her.

The Tech & Traffic Wizard

Ethan

From high-converting ads to high-functioning funnels, he builds and powers the engine behind the business that is essential for us to scale sustainably.

The Support Coach

Simone

The most incredible support coach alongside me that I could ask for. She holds clients to a high standard, supports them with all things mindset, and makes sure they are always clear on their next step to smash their goals.

The CEO & Coach

Sofia

I lead the vision, strategy, and results across all of our programs. I create the frameworks we teach, coach our clients at the highest level, and make sure everything we do is simple, scalable, and proven so you can reach $30K+ months without burning out.

A Few Fun Facts About Me

What’s one thing people are always surprised to learn about you?

I once ran a full marathon on a random Tuesday—alone, no finish line, no medal. Just me, my AirPods, and 42km of stubborn Virgo energy.

If you weren’t a business coach, what would you be doing?

Honestly? Probably running a home organisation business. Give me a messy pantry and I’m in my happy place.

What’s your coffee (or tea) order?

English breakfast tea with a dash of milk, always. Classic, comforting, and the only way I start my day.

What’s your Human Design and star sign?

Manifesting Generator (2/4) and a proud Virgo. High energy, detail-obsessed, and here to do things my own way.

What’s a daily non-negotiable that keeps you grounded?

A long walk. Either solo with my favourite podcasts, on FaceTime with my besties, or with Jordy by my side, chatting about life and business. It's my daily reset.

What’s your proudest personal achievement (outside of business)?

The relationships I’ve built. My partner, my best friends, my family. Those connections are everything to me. I’m proud of the love, depth, and joy we share.

Dive a little deeper

The raw, real, and unfiltered podcast that takes you behind the scenes of what it really takes to build a thriving coaching business. Both the strategy behind the brand and the human behind the business.

Listen

Now!

ABout Sofia