The #1 Reason Your Coaching Business Isn’t Growing

What if I told you the biggest thing holding your coaching business back isn’t your marketing, your offer, or even your audience size… but the decisions you’re NOT making?

I see it all the time—coaches who have the skills, the passion, the knowledge, but they’re stuck.

Not because they aren’t capable, but because they’re hesitating. They sit on decisions for weeks or months, and are slow at taking action – making it near impossible to grow.

Sustainable Strategy: Scaling Without the Guesswork

They tell themselves:


❌ “I need to think about it.”


❌ “I need more time.”


❌ “I just need to figure out a few things first.”

But let me ask you this—how many times has “thinking about it” actually moved you forward?

Because the truth is, Successful coaches don’t wait until they ‘feel ready.’ They act first—and that’s exactly why they see results faster. – even if its uncomfortable.

And today, I’m going to show you why indecision is silently killing your business and how the fastest-scaling coaches make decisions differently.

By the end of this episode, you’ll not only understand why waiting is costing you more than you realise, but you’ll also have the exact mindset shift you need to start making moves NOW.

Let’s dive in.

Let me start with a question:


What do all highly successful coaches have in common?

Is it their content? Their niche? Their launch strategy?

No. It’s their ability to make fast, aligned decisions.

The truth is, telling yourself you need to think about it is rarely about needing more time. It’s a habit of hesitation to stay in your comfort zone – which is exactly what your brain wants you to do, so that you stay right where you are. Why? Because growth is often uncomfortable. But it’s also where all the magic happens, and only those who choose to move through that discomfort get to experience that.

The freedom, impact, income, fulfilment – all of that came to me when I moved quickly and took action towards my dreams.

I see this pattern all the time:

Coaches who stay in “thinking mode” for months instead of launching their program.

Coaches who scroll, consume content, and say, “I’ll implement this soon” but never do.

Coaches who keep circling the same problem instead of solving it with the right support.

I once had a client who spent 6 months debating whether to join my program. When she finally did, she signed her first client within 3 weeks. Imagine where she’d be if she had taken action when she first felt the pull?

Because every day you spend thinking instead of acting is a day your dream clients go to someone else.

Successful coaches don’t wait for clarity to take action. They take action to create clarity.

So let’s talk about who actually gets the best results the fastest.

Over the years, I’ve noticed a pattern: The coaches who scale the quickest are the ones who make decisions quickly.

They’re the ones who…


✔️ go all in and say they are ready to join and do so right away instead of going back and forth for weeks.


✔️ Trust their instincts and commit instead of overanalysing every detail.


✔️ Prioritise speed over perfection because they know momentum beats hesitation.

Why? Because every time you hesitate, your brain gets better at staying stuck. You train yourself to second-guess, to delay, to play small.

Think about it—if you keep telling yourself, “I’ll do it later,” when does later ever actually happen?

And here’s the real kicker: The longer you wait, the more expensive and difficult it becomes.

Because in the time you were thinking about it you could have been signing clients, making money and creating impact.

Ask yourself:


“What is one decision I KNOW I need to make, but I’ve been sitting on?”


Now, what would the next-level version of you do?

That’s your answer. And your future self is already waiting for you to make that move.

I want to share a real story about two coaches who were in the exact same position.

🧑‍💼 Coach A heard about my program, loved the idea, but said, “I need to think about it.” A few months passed, and she was still in the same place.

👩‍💼 Coach B had the same fears but made the decision to join. Within 90 days, she had doubled her income and was booked out with dream clients.

The difference? One chose momentum. The other chose to stay stuck.

The problem with waiting is that nothing changes until YOU change.

Thinking about it doesn’t build your business. Taking action does.

So my challenge to you is this:


If you’ve been waiting for the “right time,” I want you to ask yourself: What if the only thing standing between you and your next level is the decision you make today?

Here’s the thing: The most successful coaches aren’t the ones who know the most. They’re the ones who act the fastest.

And if you’re serious about scaling your coaching business, the next step is simple:

Decide

I’d love to hear from you – what decision are you making today? Send me a DM on Instagram at @sofiarosebernardi and let me know.

And if this episode hit home, share it with a coach friend who needs to hear this today.

Until next time, take bold action, make fast decisions, and keep showing up so that you can grow your coaching business.