How I Signed My First Clients Without A Big Audience, Website or Ads

If you’ve been putting off launching or growing your coaching business because you think you need a big audience, a pretty website, or a complex funnel first… this is your sign that you don’t.

When I signed my very first paying clients, I had none of that.

→ No website.
→ No email list.
→ No brand photos.
→ No niche clarity.
→ No testimonials.

Honestly? I was too nervous to even call myself a coach out loud.

And yet, I signed clients. Not because I had everything in place, but because I focused on what actually matters in the early stages of business.

Here’s what helped me sign my first clients (and what still works today):

1. One Clear Offer

I wasn’t trying to serve everyone or offer 10 different things. I picked one problem to solve and went all in on that. Clarity created confidence and confidence created results.

2. Content That Connected

I stopped trying to sound professional or polished. I started writing how I talk. I shared my own story, the messy middle, and the emotions my dream clients were feeling. And it worked. People felt seen and that built trust.

3. A Simple, Repeatable Strategy

I didn’t have a 12-step funnel or fancy ads.

I had one basic routine:
→ Show up
→ Share value
→ Make offers
→ Connect in the DMs
→ Repeat

That was it. No fluff. Just consistency and connection.

What I Didn’t Have (and Didn’t Need):

→ A big following

→ A perfect niche

→ Branding or a sales page

→ Tech skills or ad spend

If you’re in that under-$5K/month stage, I want you to know this: Success doesn’t come from having it all figured out.

It comes from mastering the basics, showing up with heart, and staying focused on what matters most.

You don’t need to wait for perfect.

You just need a plan that works and the willingness to go all in.

🎧 Want the full story?

Tune into this week’s podcast: How I Signed My First Clients Without a Big Audience, Website or Ads