I’m so excited to be diving deep on this topic because this is where the real money is made—it’s such a scalable decision.
In this video, I’m going to walk you through how to transition from one-on-one coaching to group coaching in your coaching business.
One of the biggest questions I get asked from coaches all the time is, how do I move to group coaching? When is the right time to move to group coaching? I’m scared that group coaching won’t be as powerful as one-on-one coaching, and all of these sorts of questions. So today, not only do I want to answer them, but I want to actually walk you through the process on how to do this. Personally, from my perspective, this is a really easy and quick thing to do. I don’t know why it takes some people months—or even over a year—to create an offer. My goodness, it takes me 60 minutes or less. You literally need the core promise, a name for the program (some don’t even have a name), inclusions, and pricing. It really gets to be that simple.
There are, of course, more advanced and simpler ways to go about this, but I believe in finding that middle ground and slowly growing from there. It doesn’t have to be complicated when you do it right. So I want to debunk some of the myths that make this transition feel more difficult than it needs to be.
You might be doing one-on-one coaching right now—and that’s totally fine—or you might be doing group coaching but not successfully. Either way, this episode is for you.
I’ll be transparent: I believe I actually transitioned a little too early to group coaching. I had no regrets, but I didn’t have enough leads or a good sales process at the time, which made it hard to get people into the program. I ended up gifting spots to my mother-in-law, a friend, and my sister. Looking back, I now tell my clients: who cares if there’s only one or two people in your program? It’s even better for them—they get more attention and support for group pricing. That’s a win for them.
While I didn’t have the skills back then, it pushed me to learn fast—sales, launching, getting people in. That was the gift. One of the first things you must do to transition successfully is shift your mindset. You have to believe group coaching is better. You can’t sell it unless you truly believe in it. I changed my belief so much that I don’t even invest in one-on-one anymore—I’m all in on masterminds and group programs.
The biggest difference between one-on-one and group coaching is flexibility. One-on-one allows for rescheduling and informal structures. Group coaching requires systems, structure, and strong follow-through. You need a welcome process, check-ins, accountability, clear call times, and consistency. You also need a repeatable process—something like a signature method that provides a structured path for your clients.
Next, simplify and package your offer: one core promise, a clear method, defined support, and expectations. I give my clients a handbook—a Google Doc that outlines all inclusions, support methods, expectations, and more. That level of clarity is essential in group coaching.
You also need to raise your identity to become a leader of many. Yes, fears will come up—what if someone disrupts the call? What if I don’t know the answer? But in five years of group coaching, I can’t recall a single disaster. You grow by doing it. Group coaching is also incredibly fun for me—I love teaching and sharing. Even in Q&A calls, I’m coaching one person at a time, but it benefits everyone.
Strong support structure is essential too. If there’s no community, it might as well be one-on-one. We have community calls, engagement posts, bonus trainings, accountability check-ins, and more. I use School as a platform and it rewards people for contributing—it’s fun and builds community culture.
Finally, you need to transition your one-on-one clients smoothly. It doesn’t have to be overnight. You can phase them out or invite them into your group at a special offer. I had four one-on-one clients and realized I was repeating myself—so I bundled them into a group offer. That day, I made my first $10K cash day. You don’t have to do it like I did, but you do need a plan that works for you and your clients.
Moving to group coaching isn’t just a business decision—it’s about scaling, identity, leadership, and sustainability. You’ll make more impact, earn more, and free up your time. So decide your program’s name, outcome, inclusions, and pricing—and go launch it. It can be simple, fast, and fun.
