If I wanted to double my coaching business in 2026, this is exactly what I would do.
Welcome back to another episode of Behind The Business. I am so excited to be with you here today and support you to grow and scale your coaching business the simple, sustainable way to those 30K months and beyond.
So today I’m going to be giving you some real hard truths. If you are ambitious, committed, obsessed with what you do and you’re ready to go all in, I’m going to be sharing with you exactly what I’d be focussing on so that you can create incredible results. Because here’s the thing—this starts with you actually really wanting it and deciding that you are going to do whatever it takes to get there.
If you are starting the foundation of 2026 not in that energy or not doing what you can to get in that energy, you are already setting yourself up for a difficult time achieving big and above average results. The reality is that most people never reach these results, but it’s also because most people are not willing to do what is required to actually get there.
So if you are an above average player in business, this is going to be perfect for you. Welcome to this episode—this is truly going to be supportive for you no matter when you’re watching this. If you ever need some motivation, a little pick me up, some clarity, some direction, this episode is for you.
So I’m going to share what I would personally do if I wanted to double my business. The context is going to depend on where you’re at, but to significantly increase your business, I think the best place to start would be to do a full audit of your entire business model. That is what I would personally do and that is what I am in the process of doing myself.
If I wanted to gain massive momentum in my business, I would start by auditing my entire business model. It’s difficult to make a plan if you don’t first know where you’re at, what’s working, what’s not, and what areas of the business could be significantly improved. If you’re wanting to double your business, what got you here won’t get you there.
The systems that got you to this level won’t get you to the next. You will outgrow them. So before trying to grow, it’s not about doing more—it’s about doing better. A business audit is taking a step back to take many steps forward.
Whenever I do this, I start by asking: What is working? What is not working? What do I need to do differently? That is the first order of business. I guide my clients through a full deep-dive business audit that goes for about 90 minutes. We unpack every link, every email, every process, every DM template. They follow a checklist and a guided process in a beautiful document.
I recommend doing this if you want to shift things up in a spacious, sustainable, and scalable way. If your current business model is causing burnout, exhaustion, or misalignment, that’s a sign it needs to change. You’ve got to start by understanding where it’s going wrong.
So ask yourself: Can my business model hold higher income without requiring more from me? If not, we need systems, structures, and processes that can.
Step two: I would strengthen my lead flow—both the quality and quantity. Often, more leads can solve a lot of problems. Many clients don’t have enough leads or the right ones, and that comes down to their strategy.
Whether you’re using paid ads, collaborations, organic content, or a combination, you need leads finding you every single day. If you’re relying on referrals or hoping someone stumbles on your Instagram, that’s not a strategy. I personally use organic, collaborative, and paid marketing daily. My paid ads mean I’m generating leads even while I sleep or record episodes like this.
You also need to audit your funnel. Are leads converting once they find you? If not, and you paid for those leads, it’s wasted money. Ask: What needs to happen to double your lead flow this year?
Step three: I would optimise my sales process. Once people get to the point of talking to you or applying to work with you, you want to have a healthy conversion rate. Not everyone will close—and that’s okay—but you don’t want to miss the people who should.
Optimise every step: the questions on your application form, the confirmation page, the nurture emails, the reminder emails, what you say on the call, your follow-up process. Ask: Is your sales process predictable or are you winging it? If it’s the latter, your results are likely sporadic too.
Step four: I would delegate more to create space for revenue-generating work. Delegating can be uncomfortable—it’s a responsibility—but so is doubling your business. And you can’t do it all alone.
You shouldn’t be doing $10 or $20/hour tasks if your goal is $30K months. Focus on your highest-value work. I’ve delegated my ads, admin, DMs, and some client delivery. It’s scary, but it’s also what’s allowed me to scale past $100K months. Delegation frees your time and gives you more capacity to grow.
Step five: I would tighten my identity around being a higher-level CEO. You cannot outgrow your identity. If you want to be at 30K months, you must embody that level. No more dabbling, overthinking, or complaining. High-level CEOs take action, take responsibility, and operate with belief and confidence.
It all starts with your thoughts. Your thoughts create your feelings, your feelings create your actions, and your actions create your results. If you think it’s far away, it will be. But if you believe it’s a done deal, it can happen much faster.
So to summarise:
- Audit your business model.
- Strengthen your lead flow.
- Optimise your sales process.
- Delegate to free up time.
- Tighten your CEO identity.
Which one are you going to prioritise first?
