Why You’re Hearing Crickets (And What to Do Instead to Sign Your First Clients)
Have you ever felt like you’re doing all the “right” things in your business ✨ Posting on social media, ✨ Showing up consistently, ✨ Sharing valuable tips…
But instead of DMs or discovery calls, you’re just hearing crickets?
If so, please know: you are not alone.
And more importantly — you’re not broken.
You’re likely just missing a few simple shifts that can change everything.
Let’s talk about it.
Why You’re Hearing Crickets
If your audience isn’t responding the way you hoped, it’s often because of one (or more) of these 3 reasons:
1. Your Message Isn’t Clear Enough
When someone lands on your profile, they have about three seconds to figure out:
* Who you help
* How you help them
* Why it matters to them right now
If your message is broad, vague, or too general, people scroll past — even if you could genuinely change their lives.
Clarity creates curiosity.
Confusion creates crickets.
2. Your Content Isn’t Leading Anywhere
You might be posting valuable content… but are you inviting people to take the next step?
Most new coaches share tips and quotes but stop there.
Without a call to action — a bridge from “nice post” to “I want to work with her” — your content stalls.
Remember: content isn’t just to inspire — it’s to lead.
3. You’re Playing It Too Safe
This one can be hard to hear.
But if your content blends into everyone else’s, avoids bold opinions, and skirts around real problems…
You’re missing the chance to stand out.
Safe content gets polite likes.
Bold, clear, human content gets clients.
Your people don’t need you to be “perfect.”
They need you to be real.
Here’s how to shift out of crickets and into client conversations:
1. Clarify Your Core Promise
Ask yourself:
* If someone landed on my page right now, would they know who I help?
* Would they know what specific result I help them achieve?
* Would they know why it matters right now?
If not — that’s your first step.
Clear beats clever every single time.
2. Start Leading, Not Just Posting
Don’t just give tips — guide people toward a transformation.
Instead of:
”Here are 3 tips to stay motivated…”
Try:
”If you’re tired of setting goals and giving up by February, here’s what actually works…”
Shift from giving advice to showing them a way forward.
3. Sell the Destination, Not the Process
People don’t care how many modules are in your program.
They care about how their life will change.
Talk about the after photo of their life:
* What will they feel like?
* What will they have achieved?
* What will be possible for them?
Sell the dream. Then support it with the details.
But What About…
You might be thinking:
* “I’m not good at marketing.”
→ Marketing is just communicating clearly. You already do that in your life — now you’re learning how to apply it intentionally.
* “I don’t want to be salesy.”
→ Being clear about how you help isn’t pushy. It’s service. It’s leadership.
* “I don’t have enough experience yet.”
→ You don’t have to be 10 steps ahead. You just have to be a few steps ahead of where your dream clients are.
Your dream clients aren’t looking for “perfect.”
They’re looking for you.
They need you to trust yourself — so they can trust you too.
Ready to Turn Crickets into Clients?
If you’re ready to finally shift from hearing crickets to signing consistent clients, I’d love to support you inside The 5K Fast Track.
It’s my signature program helping female coaches grow to consistent $5K months — the simple, sustainable way.
Inside, you’ll get:
* A full content framework
* A simple client attraction system
* Personalized support to sign your next (or first!) clients — fast.
DM me “FAST” on Instagram @sofiarosebernardi for details.
You don’t have to figure this out alone.
You’re closer than you think.
And I can’t wait to help you get there.
